Stanford University 2018 Award of Merit Awardee

I aspire to…

Fill the minds, hearts, and pockets of Black women by harnessing technology for content, connection, and capital

Candace recently earned her MBA

from Stanford’s Graduate School of Business. This was Candace’s second time at The Farm, having attended Stanford for her Bachelor of Science in Management Science and Engineering with a focus in Organization, Technology, and Entrepreneurship. She also earned a minor in Urban Studies with a concentration in Urban Society and Social Change. After completing her undergraduate studies in 2009, Candace was a consultant for both Deloitte and Accenture, where she led clients through large-scale technical implementations. In 2013, the desire to return to her beloved California led Candace to return to the state and try the startup scene. She joined Dynamic Signal, where she managed clients such as IBM and Shell – as well as her former employers Deloitte and Accenture! – through digital marketing campaigns in the emerging “employee advocacy” space. Candace’s passions for analyzing data and uncovering portfolio-wide insights led her to propose the creation of the company’s first-ever Business Operations team. Leading Business Operations, Candace introduced client success metrics, launch plan methodology, and predictive renewal models to scale the company’s Sales and Client Services divisions.

Her drive could not be contained

while in school, leading Candace to work as an independent contractor throughout business school. Just a few months into her first year, she accepted a role with a seed-funded media technology startup, Campfire Technologies. As employee #5, Candace first joined in a Content and Talent capacity, identifying key influencers well-suited for the social impact focused question-and-answer app and conducting user research to refine the product’s value proposition. As the team grew, Candace’s focus shifted to Marketing and Partnerships, where she built strategic relationships with corporate and philanthropic partners as well as negotiated marketing deals with the likes of Buzzfeed.

In her second year of business school, she transitioned to work with New York Times best-selling author and veteran blogger Luvvie Ajayi of AwesomelyLuvvie.com. While working with Luvvie, Candace co-founded the Black Women in Politics database and is currently Producer of Luvvie’s Rants & Randomness podcast.

Candace is deeply committed to service,

especially work in education, workforce development, and entrepreneurship. Over the years, Candace has volunteered with various organizations such as Bridges to Independence and Project ReMade that empower vulnerable populations (formerly homeless and formerly incarcerated individuals, respectively) with stability by creating small businesses. Candace has also been active in Stanford’s alumni community since graduating in 2009. In 2014, she was elected to the Board of Directors for Stanford National Black Alumni Association (SNBAA), joining as the youngest board member at the time. Recognizing a lack of engagement from young alumni, Candace also founded Young Alumni Connectors, an initiative to provide mentorship, intergenerational networking, professional development, and recent graduate outreach to Stanford’s recent graduates. Under that program, she established Alumni Mentorship Program, which pairs more than 300 Black alumni for personal and professional mentorship. She also created The Take Back podcast to spotlight issues of interest to SNBAA’s members.

A California native,

Candace has called both Southern and Northern California home. In her free time, she enjoys cooking, watching reruns of 90’s sitcoms, and listening to true crime podcasts. She is equally passionate about all things Beyonce.

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